Available for new engagements

Open the markets.Close the deals.

I build your sales motion in five days — the messaging, the sequences, the materials, and Gabriel, my agent. Then I stay and run it with you, inside the team. For consulting firms and B2B SaaS that have outgrown the way they sell.

Paris·Singapore·Bangkok·Est. MMXXII

The stack I install — best-of-market, set up for you

Apollo
Clay
Smartlead
Cal.com
Loom
Notion
Linear
Tally
Apollo
Clay
Smartlead
Cal.com
Loom
Notion
Linear
Tally
0+
Years building
B2B sales engines
0+
Engagements
end to end
0
Countries
one method
The Sales Kit

Your whole sales motion, built in five days.

The messaging, the sequences, the sales materials, the content — built around your business, in your voice. Yours to keep.

See everything in the kit
Email sequence· 5 touchesA/B
1Cold email

Subject: the partner bottleneck at [Firm]

Hi [Name] — when every six-figure project still closes through a partner, growth caps at their calendar…

2Follow-up · D+2
3Value nudge · D+5
4Case proof · D+9
5Break-up · D+14
One-pager
LinkedIn posts
Call script
Objections
Trackers
Your leverage · built on Claude

And Gabriel — the agent I leave you.

Gabriel is my agent, on your Claude. He writes your outreach, tracks your pipeline, ramps your reps — and teaches you to use him. New modules extend him over time. You keep him.

Meet Gabriel
Gabriel · your-company
Write the 5-touch email sequence for CFOs at €5–15M consulting firms.

Loaded /vente with your voice, offer and proof. Here's touch 1 —

Touch 1 / 5 · cold emailin your voice

Subject: the partner bottleneck at [Firm]

Hi [Name] — when every six-figure project still closes through a partner, growth caps at their calendar. Here's the engine that sources pipeline without adding headcount…

+ touches 2–5A/B variantsLinkedIn (3)
Ask Gabriel…
Selected work

20+ engagements across Europe and Southeast Asia.

A detailed look at six — consulting firms and B2B SaaS that opened new markets and built the channels behind their growth.

Build the engine

A repeatable way to win new projects

Consulting · Singapore

Before

Work won only through the partners' relationships and referrals — no pipeline beyond a few weeks.

Now

Pipeline visible 90 days out, sourced through a documented motion — partners no longer chasing every lead.

The work · ICP and target list, multi-touch outbound, a staged pipeline — documented to run without a partner.

Market entry

Expansion into the Singapore market

Consulting · Bangkok → Singapore

Before

Strong on home turf, but no route into neighbouring markets — and no read on Singapore buyers.

Now

Servicing the first Singapore clients, with a localised offer and an outreach the team runs.

The work · Mapped the market, adapted the positioning, built the target list and sequences, set up the motion.

Market entry

Opening Southeast Asia for an Italian manufacturer

Industrial · Italy → SEA

Before

A solid European business, but no foothold, network or channel anywhere in Southeast Asia.

Now

First distributor and direct-account targets engaged across SEA — groundwork in place to start winning.

The work · Analysed demand by country, set the entry channel and sales model, qualified the first targets.

Channel program

A partnership program for a payments platform

B2B SaaS · Payments · Bangkok

Before

Growing on direct sales alone — channel leverage untapped, new merchant segments out of reach.

Now

Channel program live and signing partners — distribution no longer capped by direct-sales bandwidth.

The work · Partner profile, value proposition, commercial terms, onboarding, deal registration and tracking.

Integration partnerships

An integration partnership program

B2B SaaS · Paris

Before

Needed distribution by embedding inside other apps — but no motion, no target list, no deal framework.

Now

Integration partnerships now a repeatable channel — first platforms shipped, the process documented.

The work · Prioritised platforms, shaped the offer, built the pitch-sign-onboard process.

Full-cycle leadershipOngoing

Full-cycle sales leadership

B2B SaaS · Crédit Agricole group

Before

A bank-backed B2B SaaS needing hands-on sales leadership across the full cycle.

Now

Running the end-to-end motion with the founders — helping them decide when to bring it in-house.

The work · Pipeline generation and qualification, multi-stakeholder deals, closing.

We'd been talking about fixing sales for two years. Guillaume came in and did it. Within a few weeks we had a real pipeline and a process the team could run on their own.
Managing PartnerConsulting firm · Singapore

Client names withheld at their request — described by sector, region and stage instead. Specific revenue figures and named quotes are layered in as clients clear them for use.

From inside the team

A revenue leaderin the work —not above it.

I help consulting firms and B2B SaaS grow past the sales motion that got them here — and I do it from inside the team, not from a deck.

I buildI run it with you
Where the kit leads

The kit runs in five days. I stay on for as long as it's worth it.

The kit gets you moving; the results come from running it. So I stay on — pipeline, campaigns, closing.

One dial, set with you

lighter
full cycle

Whatever the setting

  • Your pipeline, read every week
  • Your campaigns, live and iterated
  • Your kit current — Gabriel growing, module by module

Keep you sharp

the lighter hand

Your team runs it. I read the results every week and step in when a deal needs it.

I take the wheel

the full cycle

I run the prospecting — sourcing, sequences, LinkedIn — and I close with you, or for you. For when you want one person owning the number, end to end.

A day rate, a monthly retainer, or a rate plus a share of what we close — set with you, never off a price list.

About

A track record built on closed revenue.

I'm Guillaume Berrehouc. I don't write strategy decks and walk away — I sit next to your team and do the work.

Before GXB, I grew a family B2B business 50% over 4 years until we sold it. The decade since: B2B sales operations across 4 countries (France, Luxembourg, Belgium, Singapore), $15M+ closed, deals with most major international banks and CAC40 groups.

20+ engagements end to end since 2022 — consulting firms and B2B SaaS scaling past the original sales motion.

At a glance

Experience
A decade in B2B sales leadership
Engagements
20+ since founding GXB Advisory in 2022
Regions
Europe & Southeast Asia
Sectors
Consulting, B2B SaaS, industrial, financial services
Full profile on LinkedIn
Track record

A decade of building revenue.

Across consulting, financial services and industrial B2B — in Europe and Southeast Asia.

Founder

Current
GXB Advisory
Sept 2022 — Present

20+ freelance engagements across Europe and Southeast Asia — market expansion, partnership programs and embedded sales leadership.

20+engagements, EU + SEA

Head of Business Development — Europe & APACAzzana (Finegan Group)

Dec 2020 — July 2022

Won places on 15 procurement panels for financial institutions and listed companies, trained 150+ consultants ahead of their CAC40 interviews, and led commercial teams across France, Luxembourg, Belgium and Singapore.

$15M+revenue generated

Senior Business Manager99 Advisory (Finegan Group)

Jan 2020 — Dec 2020

Opened a new corporate vertical from scratch.

€750Kin the first 12 months

Head of Business DevelopmentREGUANN (family business)

Jan 2016 — Jan 2020

Grew the business steadily over four years, leading to a successful exit.

+50%sales over 4 years → exit