Focused engagements.
Measurable outcomes.
We start by solving one specific revenue bottleneck — and stay embedded for as long as the work is useful. Handoff to your team is one path. Continued operating is the other.
Two markets. One engine.
Consulting firms and B2B SaaS both hit the same wall — but they hit it in different vocabulary. The Sprint underneath is the same; the framing meets you where you are.
When partners still close every project.
Boutique consulting and advisory firms where every project still closes through one or two partners. We turn relationship sales into a documented motion the team can run — without a partner driving every deal.
- Pipeline lives in the partners' heads
- Every six-figure project closes through a founder
- BD hires never had anything to execute
When AEs can't ramp and the founders or VP keep doing the closing.
Seed-to-Series-B B2B SaaS where the engine is still the CEO. We build forecastable pipeline, AEs who own discovery through close, and the weekly rituals your team needs to grade pipeline honestly.
- Founder still closes the top of the funnel
- AEs take 6+ months to contribute
- Forecast is wishful thinking, quarter after quarter
Three ways to work together.
Anchor pricing below. We shape exact scope and intensity together in the Diagnostic, and the engagement evolves with the work.
Diagnostic
Validate the engine
A clear read on where your sales engine is breaking and which Sprint focus is the right next move. Scoped to your size and complexity.
- 9-area sales-engine score with written rationale
- Top-3 capped areas, ranked by revenue impact
- Recommended Sprint focus and honest go / no-go
Sprint
Build the engine
Embedded with your team on one focus area — commercial development, partnership program, or new market. Intensity set per engagement; long enough for the engine to take root.
- One focus area, picked in the Diagnostic
- Weekly operating cadence with your team
- Pipeline graded and reviewed every week
- Documented sales motion the team can run
Continued Engagement
Stay operational
Post-Sprint, when the work is real but not done. If you have a team to hand to, I stay light and on-call. If you don't, I keep operating the engine alongside you for as long as it's useful.
- Continued embedded support, intensity to fit
- Weekly pipeline + deal coaching
- Hiring & onboarding when the team grows
- On-call for big deals and tough escalations
Most clients start with a Diagnostic to validate the fit and pick the Sprint focus. Post-Sprint, Continued Engagement is the path for teams that want me to keep operating with them — handoff is one option, not the default.
From people-dependent to forecastable.
What changes between the team I meet on week zero and the team your board sees at the end of the Sprint.
Where most teams are stuck.
- Pipeline is opaque — deals “in progress” mean nothing
- Every six-figure deal still closes through the same one or two people
- New AE hires take 6+ months to contribute
- Forecast is wishful thinking, quarter after quarter
- Sequences improvised week to week, never documented
- Chasing every inbound — no clear ICP, no prioritisation
Where the Sprint takes you.
- Pipeline graded Healthy / At-Risk / Stuck, reviewed weekly
- AEs own discovery through close, end to end
- 30 / 60 / 90 ramp plan, predictable contribution by month 3
- Forecast within 10% accuracy 90 days out
- Documented sales motion the team runs
- Named target accounts, scored fit, prioritised cadence
What the phases look like, in detail.
No mystery. Pick a tier, scroll through every phase, with the texture of what happens in the room.
Validate the engine — score, root-cause, written verdict.
Listen & extract
Get the closers' brain on paper
Stakeholder interviews with the leadership team and the people closing deals today. Walk through the last ten won and lost deals. Pull the actual CRM (or spreadsheet) and look at what's living where. The point is to extract — not advise.
- Documented current sales motion
- Anonymised post-mortem of the last 10 deals
- Inventory of what's working and what's leaky
Score & rank
Nine areas, scored honestly
Run the 9-area sales-engine scoring matrix on your reality. Root-cause the bottom three. Benchmark against where similar firms at your stage tend to score. Validate the findings with the leadership team before writing the verdict.
- 9-area scoring matrix with per-area rubric
- Top-3 punch list ranked by revenue impact
- Benchmark comparison vs your-stage cohort
Verdict & next move
The decision-ready document
Synthesise into a written verdict. Recommend the Sprint focus area — commercial development, partnership program, or market entry — or honestly say "not yet" if the engine needs more documentation work before a Sprint can land. Walk the verdict through with the leadership team.
- Written verdict + Sprint recommendation
- Top-3 punch list with first-move per item
- Decision-ready document for your next leadership meeting
Pick one of three focus areas.
A Sprint is themed around exactly one lever — chosen in the Diagnostic, locked at kickoff, never sold off the shelf.
Commercial Development
Build the sales engine
When a handful of people still close every deal and the pipeline lives in their heads. We build the outbound motion, qualification, and weekly cadence your team can run themselves.
- ICP & named target accounts
- Multi-touch sequences your reps send
- Qualification framework & pipeline stages
- Documented sales motion the team runs
Partnership Program
Channel as a second engine
When direct sales caps your reach and partners are the next lever. We design the program, agree the terms, and ship the first co-selling deals.
- Partner profile & value proposition
- Commercial terms & deal registration
- Recruitment & onboarding motion
- Co-selling enablement materials
Market or Vertical Entry
Open the next geography or segment
When the offer works at home and you need to land it somewhere new. I run the entry end to end — mapping, positioning, and the first qualified targets through the door.
- Market landscape & competitor mapping
- Localised positioning & offer fit
- Entry channel & sales-model design
- First qualified targets in seat
Tooling and AI, not as buzzwords.
Two things every Sprint installs, regardless of the focus area — because the lever doesn't hold without them.
Custom sales tooling
Engineered, not bought. The CRM, dashboards, and sequencers your team opens every morning.
- Notion or HubSpot CRM with stage definitions your team agrees on
- Pipeline scorecard auto-built weekly — Healthy / At Risk / Stuck rubric
- Outbound sequencer wired to your CRM (Smartlead, Apollo, or homegrown)
Applied AI for sales
AI where it earns its keep — research, prep, and personalisation. Not first drafts shipped raw.
- Pre-call dossier prompt that pulls LinkedIn + news in 30 seconds
- First-touch email drafts scored against your last winning outbound
- Discovery scoring and objection-handling library refreshed per ICP
One Notion page. The single source of truth.
Every engagement gets a live workspace: pipeline graded weekly, forecast updated nightly, every decision logged. You and your team keep access forever.
Sprint · Month 2 of 3 · Linnea Capital
Kobayashi stuck on legal review — escalate to founder by Thu.
A different kind of engagement.
I work as a fractional part of your leadership team. Execution, not advisory.
Working alongside your team
I don't hand over recommendations and leave. I write sequences with your reps, join partner calls, and move deals forward.
Building lasting processes
The focus is on systems that outlast the engagement. Your team keeps the documentation, the trackers, and the pipeline.
Measured by pipeline and revenue
Success isn't measured by deliverables or meetings. It's measured by pipeline you can see and deals that close.